Next Generation Cadillac User Experience

Driven by Cadillac's latest turbocharging technology and building on more than 15 years of performance credentials, the first-ever 2020 CT4-V and CT5-V were unveiled today, expanding choices for the brand's V-Series performance sub-brand. Following the 2019 CT6-V, they grow the V-Series family with even more levels of performance, while preserving the lineage established by the original V-Series lineup introduced in 2004. "The new V-Series sedan lineup defines modern sophistication by combining luxury appointments with thoughtful technology and athletic refinement for the discerning enthusiast," said Brandon Vivian, Cadillac executive chief engineer. "We are inviting even more customers into the V-Series family by adding a new level of elevated performance between our Sport models and the ultimate, high-performance track capability that the V-Series has grown to represent." The first-ever CT4 and recently introduced CT5 represent Cadillac's realigned sedan portfolio, characterized by new proportions, innovative technologies and more appearance and performance choices. Each is built on Cadillac's award-winning rear-wheel-drive Alpha architecture, with the V-Series models developed to deliver the ultimate blend of performance, presence and road-going refinement. Both share the latest standard V-Series performance technologies, including Magnetic Ride Control 4.0, which is tuned specifically for V models to enhance comfort without sacrificing performance-oriented responsiveness, and drive modes that include new V-Mode personalization. Each model is available in RWD or AWD and features a 10-speed automatic transmission, Brembo front brakes with eBoost electronic assist and a limited-slip rear differential on CT4-V and electronic limited-slip differential on CT5-V. Cadillac's exclusive Super Cruise1, the first true hands-free driver assistance feature for the freeway, is available on more than 130,000 miles of limited-access freeways in the U.S. and Canada. It will be available on both new V-Series models. "The new lineup expands the V-Series ethos, drawing more customers into the Cadillac Performance family, and the newest Vs are focused on elevated athleticism and luxurious refinement for customers wanting a dynamic daily drive," said Mark Reuss, GM president. "And this is only the beginning of the V family. Cadillac's passion for performance shines on a racetrack. Stay tuned."

Cadillac's first-ever XT6 will offer one of the segment's strongest rosters of standard features and safety and driver assistance technologies, with a starting price of $53,690 (including destination charge)1, for the Premium Luxury FWD model. The lineup also includes the XT6 Sport, with standard Sport Control AWD, which starts at $58,090 (including destination charge).1"The XT6 is designed to make every seat the best seat in the house, with every inch carefully considered to offer refinement, comfort, connectivity and safety," said Steve Carlisle, Cadillac president. "With its host of standard features and two expressions of the signature Cadillac experience, XT6 will offer customers a high level of content with choices for style and driving character." Bright Galvano exterior accents distinguish the Premium Luxury model, while the XT6 Sport is defined by gloss black accents and more aggressive, performance-inspired details. Both models feature advanced lighting technology, including vertically emphasized LED signatures.The XT6's rewarding balance of responsiveness and driving refinement is uniquely reflected in each of the models. A greater emphasis on road isolation is placed on the Premium Luxury, while a greater feeling of agility is dialed into the Sport's chassis tuning.

The CT5 Premium Luxury showcases Cadillac’s unique expertise in crafting American performance sedans, with details designed to elevate every drive. The CT5 will be built at GM’s Lansing Grand River facility and will make its public debut in April at the New York International Auto Show. Cadillac revealed its newest sedan with a social media campaign designed to stimulate the senses. Stimulate your senses Cadillac today revealed its first-ever CT5 sedan with a social media campaign designed to stimulate the senses using autonomous sensory meridian response, also known as ASMR. The videos focus on distinct sounds designed to trigger a physical response,¬¬ often experienced as a spine-tingling sensation, such as the rev of the CT5's available 3.0L Twin Turbo engine, audio from its Bose® Performance Series speakers and the whisper of its custom black-and-white camouflage wrap slowly being peeled away to reveal the new sedan's exterior. The CT5 "Sensory Symphony" series can be found on Cadillac's YouTube page and social media channels. "The Cadillac CT5 is meant to overwhelm all of the senses, and that's why we're using ASMR-style videos to showcase its features," said Deborah Wahl, Cadillac chief marketing officer. "The 'Sensory Symphony' videos are designed to convey for viewers the same satisfying feeling that arises from driving this car." Cadillac collaborated with artist Darel Carey to create a one-of-a-kind camouflage wrap for the CT5. The black and white tape patterns reflect forms found in nature and distort the viewer's perception of space, and the videos will leverage this effect to disguise the shape of the vehicle. In the videos the camouflage is slowly peeled back to trigger the ASMR sensation while revealing the first-ever CT5. The brand will feature a new video each week leading up to the New York Auto Show, where the CT5 will make its public debut, culminating in a "Sensory Symphony" video of vehicle sounds on April 16."Sound leaves a lasting impression, and that's why it is such a focus for this vehicle," said Brandon Vivian, Cadillac executive chief engineer. "With standard sound optimization and active noise cancellation, our goal is to deliver a world-class cabin experience with a Cadillac-exclusive curated sound library." CT5 showcases Cadillac's unique expertise in crafting American performance sedans, with details designed to elevate every drive. Built on an evolution of Cadillac's award-wining RWD/AWD Alpha architecture, the CT5 features a standard 2.0L Turbo and available 3.0L Twin-Turbo engine with unique sound calibrations, each paired to a standard 10-speed automatic transmission offering nearly imperceptible shifts. The driver-centric cockpit inside the CT5 blends high tech and high touch for an exceptional blend of control tactility. The new sedan will be offered in Luxury and Sport models, giving customers more choices in appearance and ride character. The CT5 will be built at GM's Lansing Grand River facility, which received an investment of $211 million to build the next-generation Cadillac sedan, and will make its public debut in April at the New York International Auto Show.